America doesn’t yet know who will hold power in the Senate and if Republicans have achieved a solid majority in the House of Representatives, but Fox News Channel was the winner again on election night for this year’s midterms.
Rupert Murdoch-owned cable newswer FNC pulled in 7.2 millions viewers in primetime November 8. While results continued to come in into the AM, FNC held the lead in the evening. MSNBCNielsen reported that Nielsen placed second with approximately 3.1 million eyeballs.
Comparable to the 2018 midterms when the Democrats retook the House, Fox News remained at the top of the list, with only a 8% dip in overall audience. from four years ago.The news channel was also the number one in the news 25 to 54 demo with 1.8million viewers. While a win is always a win Fox may want to pay attention to those demo numbers which dropped 25% from 2018’s midterms.
FNC has some bragging rights, however. CNNTogether, MSNBC and MSNBC – Total viewers
In fact, the Warner Bros Discovery-owned CNN came in third place among cable news viewers with a total audience of 2.47million. The very different media landscape in 2018 meant that CNN had to suffer a 51% drop in viewership to be able to catch up with their broadcast counterparts.
There are several broadcast nets. NBC3.09 Million viewers. ABC3.03 Million, and CBS2.5 million viewers tuned in. Fox Business Network saw 598,000 tune in during the 8 – 11 PM block with biz rival CNBC getting a small audience of 103,000
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