When the actress Andrea Riseborough wrapped a 19-day shoot on the microbudget indie “To Leslie” in Los Angeles throughout the peak of the pandemic, her hopes in all probability prolonged to optimistic opinions from critics and indie movie lovers.
However now, after a social media marketing campaign on her behalf by some well-known buddies, amongst them Gwyneth Paltrow, Edward Norton and Sarah Paulson, she’s been nominated for an Oscar for greatest actress — an honor she will preserve, the Academy of Motion Picture Arts and Sciences ruled Tuesday after reviewing the unorthodox lobbying on her behalf.
Whereas the regulations around campaigning have turn into ever murkier within the age of social media, the Riseborough marketing campaign was hardly the primary to stretch the foundations, which forbid, amongst different issues, mentioning rivals or their movies immediately or calling academy members personally.
Listed below are eight memorable bids for a statuette that went rogue.
1961
Chill Wills, ‘The Alamo’
After Chill Wills was nominated for greatest supporting actor for his position as Davy Crockett’s buddy Beekeeper in “The Alamo,” he employed the veteran publicist W.S. “Bow-Wow” Wojciechowicz to run his marketing campaign. Wojciechowicz submitted an advert to Selection with a photograph of the movie’s solid and textual content that learn, “We of the ‘Alamo’ solid are praying more durable — than the actual Texans prayed for his or her lives within the Alamo — for Chill Wills to win the Oscar as greatest supporting actor.”
Selection refused to run it, and John Wayne, the movie’s director and star, took out his personal advert rebuking Wills that stated neither he nor his manufacturing firm had been in any approach concerned within the effort. (“I’m certain his intentions aren’t as dangerous as his style,” Wayne wrote of Wills, who later blamed Wojciechowicz.) After this fiasco — Wills misplaced to Peter Ustinov for “Spartacus” — it turned uncommon for actors to run their very own campaigns, which have since principally been the purview of studios and groups of publicists.
Interviews With the Oscar Nominees
1974
Sweet Clark, ‘American Graffiti’
The nostalgic coming-of-age characteristic “American Graffiti” included some future massive names like Ron Howard, Richard Dreyfuss and Harrison Ford amongst its ensemble solid, however Sweet Clark, then a little-known actress, was the one one to embark on an Oscar marketing campaign. She paid $1,700 to take out a sequence of quarter-page advertisements in The Hollywood Reporter and Selection — a method that paid off when she was the one member of the movie’s solid to be nominated, for greatest supporting actress. (She misplaced to a 10-year-old Tatum O’Neal for “Paper Moon.”)
1975
Liv Ullman, ‘Scenes From a Marriage’
The Norwegian actress Liv Ullman delivered a standout efficiency in Ingmar Bergman’s home drama “Scenes From a Marriage,” however a possible nomination was tripped up by a technicality that The New York Times likened to a state of affairs “one often encounters at obscure border stations in Central Asia.” As a result of a tv reduce of “Scenes From a Marriage” had premiered on Swedish TV in 1973 — the 12 months earlier than its American theatrical launch — it was deemed ineligible for the Oscars because of an academy rule that prohibited the movie’s being proven on tv throughout the 12 months earlier than its theatrical launch.
Three of that 12 months’s eventual greatest actress nominees — Ellen Burstyn (who went on to win), Diahann Carroll and Gena Rowlands — took up Ullman’s trigger, even signing an open letter supporting her proper to compete, however the academy stood agency. (Ullman, now 84, did obtain an honorary award from the academy final 12 months.)
After being nominated for greatest supporting actress for “The Shade Purple,” Margaret Avery used $1,160 of her personal cash to pay for a Selection advert selling her efficiency. Supposed to recommend the voice of her character, Shug Avery, it learn: “Effectively God, I assume the time has come fo’ the Academy voters to determine whether or not I is among the greatest supporting actresses this 12 months or not! Both approach, thanks, Lord for the chance.” Avery was criticized for the advert, which didn’t replicate the way in which her character truly spoke within the movie. (She misplaced to Anjelica Huston for “Prizzi’s Honor.”)
1988
Sally Kirkland, ‘Anna’
Sally Kirkland took a letter-writing fiend strategy in an effort to attain a greatest actress nomination for her position as a once-famous Czech actress within the small indie “Anna.” Kirkland not solely personally wrote letters to academy voters, she additionally financed her personal advert marketing campaign — the movie had no finances to take action — and spoke to any and each journalist who requested. Her persistence paid off with a nomination, although she ultimately misplaced to Cher for “Moonstruck.”
1991
Diane Ladd, ‘Wild at Coronary heart’
After she was nominated for David Lynch’s “Wild at Coronary heart,” Diane Ladd — Laura Dern’s mom — determined that the way in which to voters’ hearts was by a home-cooked spaghetti dinner. She launched into a one-woman blitz that concerned not solely writing personalized letters to voters, but additionally inviting 20 academy members to a screening of her movie, accompanied by a spaghetti dinner that she ready herself. She might need needed to spend extra time perfecting that spaghetti recipe, although — she misplaced to Whoopi Goldberg, who gained for “Ghost.”
2011
Melissa Leo, ‘The Fighter’
Not like different nominees who took issues into their very own arms, Melissa Leo was thought of the front-runner when she started her marketing campaign to safe a greatest supporting actress win for the boxing drama “The Fighter.” However she took out her now-infamous “Contemplate” advertisements anyway, she told Deadline in 2011, as a result of she was pissed off at not with the ability to land journal covers as a 50-year-old lady. The ads, which confirmed off her glamorous facet as she leaned ahead in a low-cut black night robe, offered a stark distinction to the gritty, blue-collar mom and battle supervisor she performed within the movie (which was not even talked about within the advert). There’s no method to say for certain if the technique helped her possibilities, but it surely definitely didn’t harm — she beat out her co-star Amy Adams, in addition to Helena Bonham Carter of “The King’s Speech,” to say the Oscar.
2013
Ann Dowd, ‘Compliance’
Ann Dowd obtained stellar reviews for the Craig Zobel thriller “Compliance,” a flop of an indie with such a tiny finances that Dowd was paid simply $100 per day for her position. However she believed in her efficiency, and after elevating $13,000 by dipping into her checking account, borrowing cash from buddies and colleagues and maxing out her bank cards, she mailed DVDs to academy members and positioned advertisements in commerce publications in an effort to safe a greatest supporting actress nomination. Whereas the Oscar recognition proved elusive — Anne Hathaway gained that 12 months for “Les Misérables” — the media coverage of her efforts could have helped put her on the radar of administrators. (And now she has an Emmy for “The Handmaid’s Story.”)
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