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White revealed as world’s most common taxi colour

A new study has found that white is the most common taxi colour. 

The study, carried out by The Taxi Centre, also found that the world’s favourite colour for taxis was yellow, due to its associations with safety. Morocco and Thailand were found to have the most diverse taxi colour schemes in the world, though British travellers said Greece had the most confusing colour schemes.

White was the standard colour in 73% of the countries examined as part of the survey. This was followed by yellow, which was common in 53.3% of countries. Black came in third, with 48.3%. These three colours were the most common around Europe and Asia.

Most common taxi colours around the world:

ColourTotal countriesPercentage

Yellow was found to be the most popular colour for taxis as it was heavily associated with safety and the prevention of accidents. The least common colours for taxis were purple (found in 3.3% of the countries, pink (5%) and tan/beige (8.3). These colours tend to be seen in North American and South-East Asian territories. Fluorescent taxis are more commonly seen in the south of Asia and North America. The findings suggest exotic countries tend to have the most colourful taxis.

The most common colours in Africa tended to be bright and pale, with white, yellow and silver being amongst the most common. This is partly due to the way they reflect the sun particularly effectively, ensuring taxi temperatures remain under control. Thailand and Morocco had the most diverse colour schemes for taxis, with nine different colours each.

Some of the UK’s most popular European destinations like Spain, France, Germany and Turkey used standard colours like black, beige, white and grey. Some other leading destinations in Europe used a wider range of colours, which can make taxis harder to identify. There have been many reports about Brits experiencing post-lockdown travel anxiety over recent months. Uncertainty about how to get around when overseas may be a common reason for people deciding to remain in Britain for the time being. Travellers who do plan to head to sunnier shores are advised to research the taxi colours of the country they are heading to beforehand to avoid confusion.

Brits abroad should also remain vigilant once they have arrived at their destination, ensuring the cabs they use have meters, radios and official badges. They are also advised to book taxis in advance from firms with strong reputations and to research fares before they get into a cab to avoid paying over the usual rate. It’s also wise for travellers to agree on a fare with their driver before the journey begins.

A Taxi Centre spokesperson said: “For many, it has been a long while since we Brits ventured overseas, leaving the car at home and instead opting for the humble taxi as our primary mode of transport.

“But with so much time having passed, it’s no wonder people are reporting travel anxiety and not feeling 100% confident when they finally start to consider leaving home soil. 

“Knowing what to expect is always our number one recommendation before travelling. For instance, our research helpfully points out that, while some countries make it easier to feel safe abroad with their standardised taxi colour conventions, others are a little more hodgepodge. 

“As such, it’s important that any nervous traveller takes the time to gather vital information, like a country’s taxi colours, before hopping on a plane this year.”

Taxi travel abroad: The Taxi Centre’s top tips

 1.     Be vigilant

  • Always look out for cabs that have a metre, a radio and a badge on display (this should indicate that the driver has a taxi licence).

2.     Try to book taxis in advance from reputable firms

  • Your hotel should usually manage this for you if you’re going to and from your accommodation. If you have no other option but to hail a cab (perhaps you’re in an area with no phone service) then always check the advice above (metre, radio, and badge) before getting inside the taxi to be safe.

3.     Research local taxi fares before travelling

  • To double down on your efforts, agree upon a price before getting in the cab. In some countries, you will find pre-paid taxi stands at the airport to help first-time tourists avoid paying over the odds for cab fares.

For further insights about The Taxi Centre’s research, visit the Taxi Centre blog.

Notes to editors 

The Taxi Centre identified the most popular holiday destinations for Brits using Finder and TUI. As such, not all countries in each continent have been picked for our research; the data is only representative of the most visited travel destinations by Brits.

Most common taxi colours are sourced from Wikipedia and respective tourist sites. Only national livery is included in the analysis, and no private hire vehicle colours have been noted in the data.

For further press information, please contact:

Carly Trigg

About The Taxi Centre 

The Taxi Centre has been supplying cars to the taxi and private hire industry since 2001. Over the years, they have introduced many cars which have become synonymous with the trade such as the SEAT Toledo, Skoda Octavia, Skoda Superb and Citroen Berlingo.

They have hundreds of vehicles held in stock over 100+ Taxi Centre dealerships, and most cars can be delivered within a week anywhere on the UK mainland free of charge. Alternatively, taxi drivers can visit their head office at Glasgow Airport to collect their car in person.

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