If you’re still struggling to figure out what to do for New Year’s Eve, Las Vegas has a brand new option for you to sink your teeth into.
Since its conception in 2012, RVLTN has always prioritized giving visibility to emerging artists on the rise – with the intention of continuing to pipeline them into larger opportunities. RVLTN has helped to grow and nurture the local following of many electronic acts. They have gone from being opening tour support to becoming main stage headliner. RVLTN, a top competitor in Vegas, strives to exceed branding expectations when competing with larger conglomerates in similar or adjacent markets.
The inaugural two-day event will be held December 30-31. JACKPOT NYEThe Downtown Las Vegas Events Center will host the event. The lineup’s heavy-hitters include Deadmau5, Porter Robinson, Rezz, And RL GrimeAdditional performances are available Black Tiger Sex Machine, Ghostrydr, Marauda and Versa + more.
To celebrate this new festival, we’re giving one lucky winner two VIP tickets to Jackpot NYE as well as a meet & greet with Black Tiger Sex Machine and a merch bundle, including items from BTSM’s own collection.
Tickets for JACKPOT NEW YEAR 2023 are now available and can be bought here.
We spoke to them ahead of the event. Marcel CorreaChief Executive Officer at LTN, and Joe Borusiewicz, Partner & Executive Talent Buyer, about what makes their event special in a town that’s so characterized by larger-than-life events and some of the biggest EDM artists in the world year-round.
Las Vegas is known as a destination year-round for live music, performances, and other events. For obvious reasons, a lot of the major traffic seems primarily to arrive in the summer months. Las Vegas is a great choice for a destination.
(Marcel). Las Vegas is a top-notch entertainment destination. Whatever you’re into can be found here 24/7/365. It hasn’t always been that way for every genre of music though. Over the last decade plus we’ve been fully dedicated to ensuring that all genres of electronic music have a seat at the table and get pushed forward inside of this community. Since the inception RVLTN began, locals feel less inclined to travel to see their favorite artists.
(Joe) While you could argue every weekend in Vegas is a party weekend, New Year’s really takes it to a whole other level. You have hundreds of thousands of people from all over the world converging on the city at once and there’s definitely no shortage of entertainment offerings. Our goal is to make Jackpot a regular destination event in the city, something that can compete in a highly competitive space.
RVLTN has been in Las Vegas for a decade. It is a distinct entity from the glitz and glamour of major hotels like Omnia, Hakkasan and Zouk. With a certain degree of legacy in the city, what are you offering fans that they wouldn’t find in a hotel lobby closer to their room and buffets and slot machines?
(Marcel) We’ve always taken pride in providing an alternative to the typical nightclub experience on The Strip. There are no dress codes or velvet ropes in our world. We don’t have doormen who enjoy chasing you around and trying to deny entry. You don’t need an even ratio of girls to guys, you don’t need to arrive before a certain hour, and you don’t need to break the bank to attend. Nightclubs thrive on exclusivity. Our events promote an inclusive atmosphere where everyone feels welcome. It’s a complete different vibe and atmosphere, although we have created VIP options for those who prefer an elevated experience. Las Vegas has so much more to offer than just the Strip. Jackpot NYE is a great example.
(Joe) With Jackpot specifically, no other event in the city this New Year’s weekend delivers more bang for the buck from a programming perspective. Instead of having one artist and one sound, you have fourteen world-class performers spread over two nights. Whether you prefer dubstep, big room, future bass or house music with a Latin twist, you’ll find something on this lineup that you get down with.
Jackpot NYE’s headliner are a top-tier act in any market. Deadmau5, Porter Robinson and RL Grime all made appearances throughout the weekend. There was some haggling to persuade them to choose Vegas over another event.
(Joe). It’s not as much as you might imagine. We had a clear vision about what Jackpot should be. This included the caliber of the lineup and the unapologetically Vegas-inspired branding. We pitched the idea to the artist teams and most of our first choices were willing to take it on. Some of this year’s acts play the local nightclub circuit on a regular basis. I believe the chance to be a part Jackpot is more special.
(Marcel) Las Vegas has never offered 18+ entertainment on New Year’s Eve. Over the years we’ve watched friends travel out of state, make plans to wander the Strip, attend a house party, or just watch the countdown from home after dinner. It was obvious that we would try to make the experience accessible to both locals and tourists. This is our favourite lineup so far and it lands in the biggest party weekend of year in the most popular entertainment destination in the nation. Everyone who attends Jackpot NYE is in for a major surprise as we’re going all out for this one.
Do you see a synergy between the nightclubs that are casino-based and the new people who come to the city? RVLTN is a unique venue that offers visitors and travelers a different view of the city than the media portrays.
(Marcel) It’s true, and as you might expect our approach to marketing our events and attracting new attendees is also much different than the strategies of the nightlife industry. The majority of RVLTN’s team are locals. We are all locals. We grew up and went to school here. We love this city. It’s much different than out-of-towners looking to capitalize on the community. All of our activities are designed to help grow the scene in the local area and attract people from all walks of the globe to attend our events.
(Joe) I think the casino clubs and moreover the Strip as a whole wins by selling the stereotypical image of what Las Vegas has to offer, whereas we win by selling the alternative: that there’s much more to the local landscape than you can find on Las Vegas Blvd. Our marketing model is more inside-out. We believe by providing local community services and a wide range of offerings throughout the year, that our events will become a place where locals invite their friends. Word-of-mouth is the best form of advertising.
RVLTN will be launching your first NYE Festival in 2023. Is there any other innovation RVLTN is seeking?
(Marcel) 2023 is shaping up to be RVLTN’s biggest year to date. Expect more large-scale events, branded experiences and expansion into new markets. We also expect larger shows from all of our brands.
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