Rather a lot is anticipated from musicians, however nobody wants to pay for it. That features music venues and festivals.
The Union of Musicians and Allied Employees (UMAW), identified for his or her steadfast campaigns against Spotify, are pushing venues and music festivals to cease taking percentages of musicians’ merchandise gross sales.
The marketing campaign, dubbed “#MyMerch,” has introduced within the Featured Artists Coalition (FAC) and Canadian rapper Cadence Weapon to help. It comes after a successful campaign in the U.K. that FAC accomplished earlier this 12 months.
The pandemic tested every sector of the music industry, particularly the stay music house—however artists nonetheless appear to get the short end of the stick. They usually foot the invoice for the overwhelming majority of the prices related to their merch, together with design, manufacturing and transport.
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When musicians convey attire on tour, venues and festivals could take between 15% and 35% of the income though that they had no involvement in its growth.
“A merch minimize is when a venue or pageant takes anyplace from 15% to 35% of the artist’s merch gross sales,” in keeping with UMAW’s campaign. “That is an exploitative apply that interferes with one of many few methods followers can instantly help artists on this difficult financial local weather, and it should cease. Artists carry the monetary burden of designing, producing, and transport merch, and promoting merch is without doubt one of the few methods artists could make a revenue on tour.”
UMAW is now calling on musicians to share their tales of venues or music festivals taking a minimize of their gross sales. Yow will discover a listing of the marketing campaign’s venue listing here.
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